Split Testing Facebook Ad Campaigns
Once you have your ad campaigns up and running, it’s time to test and refine these to optimize the conversion rates.
Understanding Campaign and Ad Objectives
Understand the objectives Facebook presents to you when creating a new ad campaign.
Create Campaign Conversions For Lead Gen
Discover how you can set up your Facebook ad campaigns to optimize for lead generation.
How to Write Ad Creatives
Learn how to write your ads to give you the best possible chance of getting someone to take action
Add a Facebook Pixel to WordPress
Learn how to add your Facebook pixel to your WordPress website so you can start tracking visitors and run re-targeting campaigns to these people in the future.
Create Your Facebook Pixel
Before you start running any Facebook ads (or any ads for that matter), you need to make sure you have a Facebook pixel installed on your website. This video takes you through the process of creating your Facebook pixel within your Facebook business account.
Creating a new Facebook Ad Account
Once you have created your Facebook business manager account, the next step is to create your new ads account. Follow along to get that sorted.
Creating a Facebook Business Account
Before you can run any kind of Meta ads (Instagram/Facebook), you need a Facebook business account (Meta business account). Follow these steps to create your own.
